Edited from over three hours of raw salon footage, this series distills a full hair appointment into intentional short-form assets.
Client Storytelling Edit
This reel centers on the client’s personality and lived experience, subtly incorporating her advocacy work without making the edit feel overly emotional or somber. The pacing builds connection first, with the pixie transformation acting as the visual payoff. The tone remains empowering, light, and confident.
Hair Transformation
This short-form edit isolates the visual impact of the cut. Focused entirely on the before and after, it emphasizes shape, texture, and final styling in a concise, scroll-stopping format designed for immediate engagement.