What I Led:

Social channel growth and audience development
End to end content production
Influencer outreach, negotiations, and long term partnerships
Paid performance creative and campaign execution
Weekly performance tracking, insights, and strategic adjustments

Key Highlights:

Scaled the brand’s IG following from 100 to 3,000 in four months
Negotiated a monthly 20k partnership with an influencer whose audience exceeds 11 million
Increased total monthly content reach by more than 350 percent
Improved outbound link clicks from social by 70 percent through new content formats

Cloudlight

“From your morning stretch to your afternoon strength session, Cloudlight moves effortlessly with you.”

In Front & Behind the Camera

Social Storytelling

For this campaign, I stepped into a dual role as both content creator and on-camera talent. The content captures real moments of direction, collaboration, and performance, resulting in social-first assets that feel natural, dynamic, and grounded in authentic creative process.